iSound

In the midst of a hip-hop era cluttered by Southern crunk hits and surrounded by the West Coast gangster rap sound, there has arisen something new. Something Different. His name is Yuns, and his smoothly rhythmic delivery and articulate lyrics represent the new cutting edge in hip-hop. Refusing to follow any trends, Yuns slices his own path, telling personal stories and social observations in an honest yet positive manner. Part storyteller, part poet, Yuns - "The Verbal Architect" - narrates his stories with a flurry of hot beats behind his rhymes. His fluidic use of vocabulary and intensely vivid portrayal of the world make him an absolutely stunning lyricist. With each verse Yuns lays down the foundation of a hit. Each lyric seems to have been intricately placed in order to create vivid imagery in every song. Whether it is down the path of hip-hop; in the bedroom with a freak of the opposite sex; or at the bar of a nightclub, each track takes the listener on an eventfu...