iSound

One day a cassette arrived in the offices of the French label Catalogue (home to Telepopmusik)... it was an amazing demo by a project entitled Avia. Just a short time later that same demo was released as a four track single and Pierre Avia's story began to build: the new self-titled single became the 'Single of the Week' in the UK press ('Brilliant' - Muzik, 'Yes please' - ID, '****' DJ Mag) and was raved about by the French media (6/6, Magic, Trax and Les Inrockuptibles). Very quickly, DJ's such as Gilles Peterson, Richard Dorfmeister and Laurent Garnier were looking to get their hands on the Avia single. It wasn't just internationally famous DJs that wanted copies, thousands of e-mails were rolling in from Los Angeles to Perth. Soon the entire first edition of the single was completely sold out and Avia was becoming one of the future stars of electronic music in France. For the next three years Avia retreated to the studio to write new tracks and work on dozens of remixes. It was...